AI Insights · Timothy · March 2021
Q1 2021 Performance of Top Self-therapy & Journaling Apps in Australia
Explore the performance trends of the top self-therapy and journaling applications in Australia during the first quarter of 2021. Insights provided by Sensor Tower show user engagement and financial metrics.
As the first quarter of 2021 has wrapped up, we take a look at the performance of the top self-therapy and journaling applications in Australia, with data sourced from Sensor Tower. The apps in focus are Fabulous: Daily Habit Tracker, I am - Daily Affirmations, Bloom: CBT Therapy & Journal, Breeze: Mental Health, and Mindvalley: Self Improvement.
Fabulous: Daily Habit Tracker showed impressive growth in weekly active users, starting from 24K in the last week of December to peaking at around 35K in the last week of March. Downloads peaked in mid-January with 9K before settling around 8K towards the end of March. Revenue trends were also positive, with a notable increase from $6K to $19K by the end of the quarter.
I am - Daily Affirmations experienced a fluctuation in weekly active users, with a decrease from 7K to 5K in mid-January, followed by a recovery to around 7K by the end of March. Downloads saw a decline from 3K at the start of the quarter to just below 1.4K, while revenue also showed a downward trend from $3.6K to around $3K.
Bloom: CBT Therapy & Journal witnessed a decline in weekly active users from 980 to 518 in late February, before bouncing back to 1.3K by the end of March. Downloads dipped to a low of 336 in late February but saw a significant spike to 1.4K at the close of the quarter. Revenue saw a slight increase from $1.2K to $3.4K over the same period.
Breeze: Mental Health revealed an upward trend in weekly active users, starting at 6K and reaching over 10K by late March. Downloads saw a significant jump from 910 in mid-February to 5.2K in late March. Revenue also increased, moving from $2.5K to $4.4K over the quarter.
Lastly, Mindvalley: Self Improvement had a steady number of weekly active users around 1.2K to 1.3K throughout the quarter, with a slight dip in mid-March. Downloads remained relatively stable, with minor fluctuations around the 200-250 range, while revenue experienced a peak of $4.4K in early March before ending the quarter at $1.1K.
For more detailed insights and data analysis, readers can visit Sensor Tower, where a deeper dive into these applications' performance metrics can be found.
